I’ve been working online for over 20 years, and one thing that never ceases to disappoint is the sheer number of questionable SEO services out there. As someone who helps new Amazon FBA sellers navigate the complexities of e-commerce, I’ve seen too many businesses fall for the hype of SEO, only to end up with empty promises and wasted budgets.
The Empty Promises of SEO
First and foremost, no one can guarantee a placement on Google—not even the best SEO agencies. Search engine algorithms, like Google’s and Amazon’s, are constantly evolving, with major updates in 2025 making rankings even harder to predict. Yet, I’ve seen SEO providers charge tons of ££ a month, promising top spots that they simply can’t deliver. For new online businesses I would suggest that you don’t sink your budget into something that can’t offer a guaranteed return.
Even when SEO services deliver some results, they’re often meaningless. Vague metrics like “20 new links” or “your impressions increased by 10%.” But if those links aren’t driving traffic, or those impressions aren’t turning into sales, what’s the point? When you spend money on SEO, you need to ensure success is measurable and tangible—think actual sales, qualified leads, or increased conversions, not just vanity metrics.
SEO Costs vs. Real Results
SEO can be incredibly expensive and monthly costs build up. For new businesses that’s money that could be better spent on strategies with more immediate and predictable results. Instead of pouring your budget into SEO, consider investing in PPC ads. These can drive targeted traffic to your listings right away, helping you generate sales while you learn what works. Plus, the process of optimizing your Amazon listings or website for better click-through and conversion rates naturally aligns with SEO best practices. By focusing on what drives sales directly, you’re already “doing the thing” without the hefty SEO price tag.
A Smarter Approach for Online Businesses
You shouldnt ignore SEO entirely, of course because having a well-optimized website or Amazon listing is important for long-term growth. After 20 years online, I can help you with the smarter ways to invest your resources, especially when you’re just starting out. Focus on what delivers measurable results: optimize your contact with high-quality images and keyword-rich descriptions & run targeted PPC campaigns. These steps will help you build a sustainable business without the gamble of overpriced SEO services.
If you’re new to online sales and feeling overwhelmed contact me today—I’ll help you grow your online business the right way.
Comments are closed