I’ve been working online for over 20 years, and nothing frustrates me more than the endless stream of questionable SEO services. As a guide for new Amazon FBA sellers, I’ve seen too many businesses chase these promises, only to waste money with nothing to show for it.
The Problem with SEO Promises
No one can guarantee a top spot on Google—not even the top agencies. Algorithms from Google and Amazon change constantly, and the 2025 updates have made it even tougher to predict rankings. Still, I’ve watched sellers pay hundreds a month for “guaranteed” results that never arrive. For a new business, that’s not a smart use of your budget—it’s a risk with no real return.
Even when SEO services produce something, it’s often useless. Metrics like “20 new links” or “10% more impressions” sound good, but if they don’t bring in traffic or sales, they’re pointless. When you invest in SEO, you need clear, trackable outcomes: more sales, better leads, higher conversions. Vanity numbers just waste time.
Why SEO Costs Outweigh the Gains
SEO adds up quickly with those ongoing monthly fees. For startups, that money is better spent on tactics that deliver faster, more reliable results. Look at PPC ads instead—they target the right buyers immediately, drive traffic to your listings, and help you figure out what sells. Optimizing your Amazon pages for clicks and conversions does a lot of the SEO work naturally, without the high costs.
A Better Way Forward
SEO has its place for long-term growth, and a solid website or Amazon listing is key. But based on my experience, new sellers should prioritize what pays off right away.
- Use high-quality images and keyword-focused descriptions to make your listings stand out.
- Run PPC campaigns to get immediate traffic and test your products.
- Measure sales and adjust as you go, building steadily without unnecessary risks.
This approach lets you grow without the uncertainty of expensive SEO.
If you’re just starting with FBA and things feel overwhelming, get in touch. I’ll help you build it right, step by step.
